“FAIRS – Messe Marketing Management GmbH” is your competent and reliable partner from analysis, planning and implementation to follow-up and performance controlling.
Analysis strategy
Definition of the relevant markets
Definition of sales targets
Selection of relevant trade fairs worldwide
Definition of the trade fair appearance
(size, design, competitive analysis)
Budgeting
Performance controlling of the fair
Exhibition stands
Negotiation with trade fair companies
Selection of the optimal location for the exhibition stand
Stand design (architecture)
Stand construction
Forwarding agency
Visitor registration
Interpreter and stand personnel placement
Communication
PR: Creating press releases
Organization of press conferences
Journalistic support
Establishment of the press distribution list
Protocol: Support concepts and realization
for key accounts & guests of honor
Advertising: Design and production of:
Advertisements,
brochures,
printed matter,
radio and television commercials, direct mail.
Web presences
Events / Promotion
Idea, implementation, cost management
Travel service
Hotel packages
Visa procurement
Travel organization ( flight / train )
Trade fair performance controlling
Reaching the target groups
Cost controlling
Benchmarking